Selling Your Own Home In A Tough Real Estate Market - Five Tips
October 8th, 2009 -- Posted in Real Estate | No Comments »Selling Your Own Home In A Tough Real Estate Market - Five Tips
If you are in a tough real estate market and are looking to sell your home quickly, you might want to consider doing a For Sale By Owner. My wife and I recently bought a new house and after trying unsuccessfully to sell our existing house through a real estate agent for several months decided to try For Sale by Owner. We found a buyer within four days and closed on the house three weeks later. However, through our experience we discovered a few things. Here are a few tips if you are considering a FSBO in a less than ideal real estate market. 1. Consider paying to have your home placed in the MLS. There are several companies out there that will do this for a few hundred dollars. With sales down, real estate agents are desperate to earn a commission. By putting the house in the MLS you are agreeing that if an agent brings a buyer to you that you will pay the agent their part of the commission (you still save the listing agents commission). If you can sell the house on your own with no agent then you won’t have to pay an agent. However, in a tough market you want as many possible eyes on your property as possible. 2. Get the word out to as many places as possible about your house. One of the best places to do this is on the internet. There are dozens of free websites that will allow you to post your house for free. Consider starting with craigslist since it has so much traffic and then spread out to the other sites on the net. It will probably take you an entire evening to get the house posted on all the sites and you will want to keep a spreadsheet with your usernames and passwords so that you can go back later and remove the listing once the house sells. 3. Design a professional looking flyer and put out for sale by owner signs and a flyer box. If you aren’t the artistic type and don’t know that much about designing things like flyers consider a site like vflyer which will give you templates for designing a flyer. Take some good pictures of the house with your digital camera and put them on the flyer. If you use Vflyer or a program like it you can probably use the same template to post the house to craigslist and ebay (if you decide to pay for a listing). 4. Be creative. When we put our house on the market we ordered an eight foot full color printed banner to put on our fence. Our house backed to a major street and we were able to get some major exposure from the banner. I have heard of people offering free vacations, big screen tvs, cash bonus’ to the listing agent and even a free car. I have also heard of people giving away a cool prize at their open house. These things can help get your house noticed which is the first step to getting it sold. 5. Make sure that your price is competitive. Consider using the money that you are saving on real estate commissions to cut the price of your house so that it is more competitive. In tough markets it is going to be very important that your house isn’t priced too high or people will find another option. In our area there were a ton of houses on the market and most of the houses that were selling were 5% or more undervalued. If that is what it takes you might need to swallow hard and cut the price of your house. Of course all of these things are just suggestions. Still, when things get tough and you need to sell your house these could be an option for you. They worked for us.Jeff McRitchie is the director of marketing for MyBinding.com and lives in Hillsboro, Oregon. He writes extensively on topics related to Binding Machines, Binding Supplies, Report Covers, Binders, Index Tabs, Laminators, Laminating Pouches, Roll Film, Shredders, and Paper Handling Equipment.
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New real estate online marketing platform revolutionizes internet property search
There’s no question that real estate marketing has definitely shifted ground. In years past, the primary choice for selling property was overwhelmingly traditional advertising. Online advertising, however, has supplanted the printed media in a big way. It’s estimated that at least four out of five of those searching property listings are now beginning their search on the internet. As a matter of fact, it’s projected that three billion dollars will be spent on online real estate marketing by the year 2010. At the same time, it’s also essential to differentiate yourself in this incredibly competitive market and industry. The financial turmoil, facing us today has created many challenges— and those marketing property of any kind must find new, cost-efficient ways that deliver recognizable results to successfully market real estate With all that in mind, Locally Located.com has created an entirely new online business model for posting any type of real estate listing — at a price anyone could live with free. Locally Located.com’s revolutionary new online marketing platform applies the popular online Pay-Per-Click (PPC) business model to selling real estate. That means anyone is welcome to post real estate listings at no cost — the advertiser only gets charged when a potential online buyer clicks on their listing to open it and examine it in detail. The end result? The advertiser only has to pay for serious customers interested in looking over a specific property listing. And that’s well worth the minor PPC fees to those who want to most effectively use their marketing dollars. The ground-breaking PPC marketing concept was introduced in 1998 and was mostly utilized by businesses looking to gain the maximum amount of customers in the most cost effective way —while obtaining the greatest possible ROI (Return On Investment). With Locally Located.com’s innovative new use of PPC, real estate advertisers can finally take part in the most popular online selling practice in existence today — which is expected to gross over 3.7 billion dollars in revenue by the end of 2009. Just like most PPC advertising systems, Locally Located.com gives the advertiser complete control over the number of clicks they want to pay for, the length of time they want the listing posted for, and the budget they want to spend. All of these parameters, of course, can be adjusted as need be, after the listing is posted. Advertisers will also be able to control how often they would like to receive account updates, which will allow the user to thoroughly test their marketing efforts. Unlike most traditional PPC systems, however, Locally Located.com does NOT force the real estate advertiser to bid against other advertisers worldwide for the best placements. The playing field is level — and the PPC charge is equal for everyone, not driven up by big business wanting to squeeze the most money out of the small advertiser. Another overwhelming advantage to LocallyLocated.com is that the site will post any type of real estate listing — making it a hub or “one-stop shop” for any potential property prospects, and anyone seeking information on a specific geographic area of interest to them . LocallyLocated.com is also committed to being more than a traditional real estate search site. To attract a steady stream of traffic consisting of potential property buyers, the site will be filled with enhanced targeted real estate content — including news article’s, blogs and forums. This content will utilize the latest Search Engine Optimization (SEO) techniques, ensuring the site high search engine result rankings, which will bring about exposure to the greatest amount of online users interested in real estate and all the supplemental information they would need to make an informed decision . Local Search will also be an important and integral part of Locally Located.com. Local search is now a close second to email as the most utilized function of the internet. By enabling specific geographic guidelines, Locally Located.com will be able to further target buyers on the lookout for property in specific areas with the assistance of satellite and map views, and many more free tools to assist its users in making the most informed decisions. Local Searches are growing three times as fast as other kinds of online searches, as more and more people use the internet instead of print and other traditional media to find and research information on nearby neighborhoods. Obviously, this category includes real estate — a category that Locally Located.com is strategically positioned to heavily influence with its innovative new approach to real estate marketing. Internet marketing has come of age — and Locally Located.com is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible. For our residential Real Estate agent advertisers, we go the extra mile. When you list a residence with Locally Located.com we will in turn list the home on many of the nations largest Real Estate search engines, giving your property unparalleled exposure and the attention it deserves. Instead of just listing your home you are now utilizing a professional, and testable, marketing vehicle for the most minimal cost possible.<a href="http://www.locallylocated.com/">Locally Located.com</a> is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible. For more information, please visit the website online at <a href="http://www.locallylocated.com/">www.locallylocated.com</a>.<br />
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Miami Real Estate - The L Steps: 6 Steps of Investing
Real estate investing in Miami real estate is now becoming popular again as there are many properties in foreclosure, short sale, bank reo’s, and government foreclosures. With such an overwhelming inventory of homes available for sale a real estate investor must be able to determine which one to purchase. Investors must follow six steps in order to learn, understand and achieve Miami real estate investment success. These are the six L steps to Miami real estate investing: 1. Location - Location, location, location is still the key of buying Miami real estate. Buying Miami real estate just because the price is low in a declining area is big mistake that should be avoided. Look for homes in an excellent location like, good schools, economic stable and growing neighborhoods, near shopping centers and malls, near bus stops and metro rails, near hospitals and restaurants. Sometimes it is better to pay a little more for a property in a good location than getting a bargain in a place where it is very hard to sell or rent the asset. Location is often overlooked in purchasing real estate as many investor think they can overcome a bad location if the price is low enough. Out of two homes that are exactly the same, the one in the best location will command a much higher sales price and rental income. Location is the number consideration when purchasing Miami South Florida real estate. 2. Long Term - Real estate investing is a long term proposition. Don’t think you are going to be a millionaire over night. It takes years of hard work and dedication in order to succeed. Hold any property at least one year before selling it. Capital gain taxes will be greatly reduced. Consider renting the property for at two or three years. The rental income generated will help you to properly repair and renovate the property. Many investors purchased properties in the middle of real estate boom with no money down and no equity. These investors were thinking of flipping the homes fast and make a killing in the process. Many homes now in foreclosure are due to investors that were caught in the middle and now realize that real estate investing is very hard to time. Long term Miami real estate investing is the secret to a successful real estate career. 3. Lease Option - Never rent a property with a lease option to buy. Either sell or rent it straight out. A lease option usually is a disaster for both buyers and sellers. The tenant will demand a large discount of the rent to go towards the down payment and closing costs. The problem is that tenant will not buy the property at the end of the lease and the landlord/seller will have wasted a lot of money in rebates given to the tenant/buyer. Demand a 20% or 30% deposit from the tenant/buyer and a clause in the contract that if they default on the purchase they will lose the deposit. This technique will force the tenant/buyer to purchase the property or lose the deposit. The risk of losing the deposit will eliminate the tenant from taking advantage of the landlord by walking out of the contract after receiving a monthly rental discount. 4. Local - Buy real estate close to where you live. Don’t buy real estate in another state or in another country. Keep real estate investing local. Buy in your own county and in your city. The more you know about the area where you are buying the better the decision will be. The investor should always be close to the investment property. The Miami real estate investor should inspect the property often to determine any repair, roof and other problems. The landlord must inspect the property every month when collecting the rent. Check for the number of tenants actually living in the property, check for damages and destruction of the property and overall condition of the place. The investor/landlord will not be able to inspect and determine the condition of the property if it is located far away. Keeping real estate local is an essential step in real estate investing. 5. Leverage - Most real estate books and seminars tell you to use other people’s money when purchasing real estate. This technique is not the best and buyers should try to buy the property in cash if at all possible. Buying a house in cash will help you get a better deal and allow you to negotiate from a position of strength. A cash buyer will always have the upper hand in negotiating with banks, property owners, and other sellers. Cash buyers will not suffer and go into foreclosure if the market turns and they are unable to sell or rent the house right away. Like Dave Ramsey always says “cash is king and debt is dumb”. Buying an investment property in cash is an excellent way to avoid Miami real estate investment mistakes. 6. Learn - Research the property and learn everything about it before you buy. A mistake in Miami real estate investing can be very costly. Usually you make your money when you buy not when you sell. Buying the property at the wrong price the wrong place and at the wrong time could be detrimental. One mistake could wipe you out and put you out of business before you start. Ask questions to the experts, real estate agents, appraisers, mortgage brokers, and other real estate investors. Learn, research, educate yourself in all aspects of real estate investing before you purchase the asset. It is definitely a buyers market in Miami-Dade County. Miami real estate investors have more choices than ever before when it comes to real estate investing. Investors must follow the L steps, the 6 steps real estate investor guide to successful real estate investing in order to achieve their investment goals in the Miami real estate market. Hector Lesende is owner/licensed real estate broker in Miami, Florida and creator of the (Lesende) L Steps. Please visit <a href="http://www.lesende.com/">Miami Real Estate </a> We will sell your home fast. We offer a Foreclosure List. Search <a href="http://www.lesende.com/blog">Miami Real Estate Blog</a> Search <a href="http://www.lesende.com/coral-gables-real-estate.php">Coral Gables Real Estate</a>
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